The Sales Growth Programme


Harrison James Partnership

Many businesses, especially those innovation driven companies in their early years, struggle to generate the profitable, sales growth that their products and services could achieve, and they need to sustain the company

Often that is because the companies lack the sales & marketing skills and experience to fully exploit the market potential of their products & services

This frequently includes challenges such product / service positioning, customer acquisition & retention and pricing

The Harrison James Partnership Quantum Growth Programme is carefully designed to enable your business to successfully address these challenges and ensure your business achieves its full sales potential both quickly & profitably.

The Three Biggest Challenges


  • Even the most innovative, early years companies often fail to fully understand their customers and what they want and need from the products / services you offer. Frequently, that leads to a misalignment in expectations that limits sales growth.

Customer Acquisition & Retention

  • To increase sales, you need to acquire and retain the right type of customers. However, many companies, struggle with this, often lacking the strategies and processes to ensure they manage their customer base to deliver the profitable, sales growth.


  • Setting and achieving prices for your products / service is critically important to profitable, sales growth. Setting prices too high, in relation to perceived value to your customers, will most likely severely limit growth. Set prices too low, may generate sales, but most likely not the profits required to make your business sustainable.

The Programme

The Quantum Growth Programme is based on a series of 4 modules:

  • Module 1 – Positioning
  • Module 2 – Customer Acquisition & Retention
  • Module 3 – Pricing
  • Module 4 – Action Stations!

Each Module is tailored to the specific needs of your business to ensure maximum impact on your sales revenue growth, as quickly as possible.

Module 1 - Positioning

  • What is it?
      • Presenting your products / services / company convincingly & consistently to your target customers
  • Why is it important?
      • Aligns what you offer with your customers perceptions of what they need / want from your products / services / company
      • Don’t try to talk to the whole market - Focus your efforts
  • How to get it right
      • Understand your customers & their perceived needs
      • Understand what your competitors / alternative solution providers offer
      • Be realistic with your value proposition, don’t try to be all things to everyone – Focus !


Module 2 - Customer Acquisition & Retention

  • Identifying the right type of customers for your business
      • Segment the market, understand which customers offer you the scope to achieve profitable, sustainable growth as outlined in the Positioning Module
  • Acquiring new customers, efficiently & effectively
      • Deploy the Awareness / Understanding / Engagement model
      • Select the most effective & efficient tools (MARCOMs, digital marketing, direct selling) for your target customers
      • Define the appropriate channels to acquiring customers
  • Keeping the customers you want
      • Be Customer Centric in everything you do (including how you select, manage and motivate your team) – learn how to set customers’ expectations
      • Use Key Account Management tools to maximize your Share of Wallet with your most important customers
      • Use CSAT tools to monitor performance and identify opportunities to improve


 Module 3 - Pricing

  • Art not science
      • It’s not just spreadsheets; need to understand the customers’ perceptions of price
  • Value not cost
      • Focus on what your product / service is worth to the customer, not what it costs to make
  • A journey not a destination
      • Not “one sizes fits all”, tailor make your pricing if needed
      • “Not forever”, evolve your pricing in line with product / market life cycle


Module 4 - Action Stations !

  • Getting Started - no time like the present
      • Embrace the “Time Value of Money” principle
      • Harness the efforts of everyone in the business
  • Think Big
      • Set Big Highly Ambitious Goals (BiHAG)
  • What gets measured gets done
      • Use the right KPIs that will drive success (e.g. lead creation / conversion, profitability by customer, Share of Wallet for Key Account Management customers)

Real World – Hands On

The Quantum Growth Programme is based on, and driven by, the real-world experiences of the Harrison James Partnership Directors.

We leverage our well proven skills sets to design the programme to suit your business. We share our successes and failures to help you achieve your company’s maximum potential.

All aspects of The Quantum Growth Programme are delivered hands on by our directors.

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Graeme Clark – Managing Director Scot Serve Ltd
“Further to an exciting journey through the Help to Grow Scheme and whilst on the hunt for a Management Consultant to allow us to implement some radical changes, we were recommended the team at Harrison James. After a meeting and an open and honest discussion, the deal was agreed and we’ve been working with both Roy and Jim for around nine months now. With a new drive, desire and aspirations to triple the company t/o and importantly, improve the structural aspect of the business, Roy and Jim came up with a tailored strategy to help us look at what is at the heart of strong and vibrant company. Learning, building and agreeing the core aspects behind our culture and functional goals were set as an initial target to a longer-term output. The learnings and implementation that have included everyone has been incredible. Very informative and of course fun along the way with our team fully engaged in the process. We have built a five-year plan centred around the core values we have established as a team and have begun the job of implementing a solid functional structure and set of processes to ensure all facets of our company are managed and that nothing is ever missed. We always leave the sessions feeling motivated and enthusiastic about the part we each play in driving our business forward and know we are on a proven path to success based on the strategies HJ have shared. We would absolutely recommend the team at Harrison James to any business that is serious about implementing change for the betterment of the company and those within it.”
Zoe Edmeades – Managing Director The Security Company Ltd
“I highly recommend Harrison James Partnership. From the moment I met Roy, he was able to quickly assess our business needs and provide actionable advice to help us achieve our goals. Even after just one session, I had a much clearer understanding of what we needed to do to move the business forward. Harrison James Partnership’s expertise and guidance have been invaluable, and I am already seeing positive results from implementing his suggestions. Taking the time to focus on the business with Roy's help has been one of the best decisions I have made, and I look forward to continuing to work with him in the future.”
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